Category Archives: media

Two Pubs: Wilkes Magazine & interviewed in Keystone Edge

Posted these two on my writing blog as separate posts, but figured I’d post them here as well:

I am super excited to share this publishing credit! I contributed an article to the Summer 2010 Wilkes magazine on the various ways social media is being used across the Wilkes University campus. From PR students using these newer mediums for their real-world clients to nature podcasts, students, professors and staff are going social. Read the store online here by downloading a PDF.

Wilkes Magazine Summer 2010 Going Social Donna Talarico

A few weeks ago at work I received a call from freelance writer Sara Hodon. She was working on a piece on technology companies for Keystone Edge, an online publication dedicated to the new economy of Pennsylvania. Sara’s piece was about Internet marketing. Her article is very comprehensive and includes quotes from me, as well as some other PA-based tech firms. Additionally, photographer Aimee Dilger took some fantastic photos around Solid Cactus.

This article, “Search No More: PA Companies Lead Online Marketing Revolution” is a true testament to the work we do at Solid Cactus as well as to the success of online marketing.

Solid Cactus Donna Talarico Keystone Edge Article

Screen shot of the Keystone Edge site, where we were the "cover" story.


On Cover of October Happenings Magazine for Wilkes: The Back to School Issue

The October 2009 cover of Happenings Magazine. Cover photo by Rob Lettieri

The October 2009 cover of Happenings Magazine. Cover photo by Rob Lettieri

Some cool news. Happenings Magazine of PA each year does a Back to School issue, featuring college students on the cover. This year, the focus of the story was on alumni of the local colleges in Eastern PA for the cover story, “Brain Gain.” I was selected by Wilkes to be featured. Before Labor Day eight other local alums participated in a fun photo shoot at Miller’s Orchard in Clarks Summit.

There were alums from Wilkes University, King’s College (which happened to be Scott Carey, one of my colleagues at Solid Cactus), Misericordia University, Penn State Wilkes-Barre, Johnson College, Career Technology Center of Scranton, Lake Erie College of Osteopathic Medicine (not a local school perse, but student did all rotations locally), East Stroudsburg University, and University of Scranton. The University of Scranton student is kind of a double-feature because she’s also part of the first class at Commonwealth Medical College, which is another cool highlight.

The photo shoot was a lot of fun. So many bright minds in varied career paths from medical to technical to creative. The nine of us posed all over the farm: on tractors, in corn fields, in the mud with pigs (I’m serious!), in kiddie rides, on a hayride, and more. Did I mention we got to take a hayride? The folks from happenings, Erika and Lisa, were a lot of fun and the photographer they hired, Rob Lettieri was also extremely cool. The folks from Miller’s Orchard were also very accommodating for Erika and Lisa, from driving the tractor to helping us find locations to take pictures.

I told the photographer that this was perfect for me since I'm corny. Then, I told my "Why don't you tell secrets on a farm joke." Oh, an I made sure Malachai was not in the corn first.... Photo by Rob Lettieri

I told the photographer that this setting was perfect for me since I'm corny. Then, I told my "Why don't you tell secrets on a farm joke." Oh, an I made sure Isaac and 'he who walks behind the rows' was not in the corn first.... Photo by Rob Lettieri

The magazine looks great. Happenings has always been a very visually appealing publication. The cover story, Brain Gain: Meet Talented Grads Staying in NEPA, had a small profile on each featured student as well as side bar stories on careers in the area, profiles on each school featured, financial aid, cheap and free things college students (and anyone) in NEPA can do, and more. Great issue. Happenings also did a profile on Miller’s Orchard in Clarks Summit, which is getting ready for its busy season. Miller’s Orchard has a great store. I left with pumpkin spice instant cappuccino mix, homemade apple sauce, homemade apple butter, and all-natural peanut butter. The two apple products were made at Miller’s, from Miller’s apples.

To read the full issues, pick one up locally. They are all over and there is so much in this issue about all the fall happenings. If you aren’t local or can’t wait to read it after I’ve raved about the issue, you can read it online here. The website I will admit is a little hard to navigate, so click on the read online banner, but you can also follow the linked text I have here. You need a program to read PDFs and will view sections at a time. The Back to School cover story is all pretty much within the first PDF.

There were so many fun pictures available so they created a page on the site that shows the behind the scenes pictures, too. Check these out…

On a side note, I was surprised that only nine colleges/post-secondary schools sent alums. (NOTE: My previous employer, Allied Medical Technical Institute didn’t send anyone from either of their two campuses. When I worked there, I tried so hard to push the value of PR and later, social media. But I was never in a position to make it happen and my ideas were pretty much laughed at… Guess they still didn’t learn the value because this issue is a great example of schools beaming with pride for their alumni.)

Screen shot of my bio... please read the rest of the magazine at the link provided. (c) Happenings Magazine

Screen shot of my bio... please read the rest of the magazine at the link provided. (c) Happenings Magazine